Sherwin-Williams complements in-store paint swatches with
color visualization app
Sherwin-Williams is updating its ColorSnap Visualizer
application to enable users to scan individual color chips with their
smartphones to virtually paint room scenes, underscoring mobile’s effectiveness
at complementing in-store browsing.
The paint brand is rolling out its new ColorSnap suite of
services, which includes an in-store display designed to make selection easier
for consumers via a combination of digital and offline tools. Customers
standing in front of a Sherwin-Williams display can snap an image of a paint
card with their smartphone to virtually paint a room scene, allowing them to
visualize how it may look on their own spaces.
“Color really is
everywhere, and the feature-set in ColorSnap Visualizer takes the best of the
color experience and customer service found inside of the four walls of a
Sherwin-Williams store and enhances it with a variety of features,” said Megan
Vickers, director of electronic business marketing at Sherwin-Williams,
Cleveland, OH. “A tremendous amount of thought went into the refreshed color
palette and the way it is organized and presented in the store.
“An in-store color swatch is the truest representation of
the color, but on its own, it can be difficult for many to imagine that small
swatch of color filling the walls of their home, and options can be hard to
narrow,” she said. “ColorSnap is an integrated system of colors and tools online
and offline that make paint color selection fast and easy.
“For instance, the in-store color wall is replicated
digitally, and can be accessed on a variety of devices for easy reference and
then enhanced. With the tap of a finger, any of Sherwin-Williams’ 1,500 colors
are presented in detail with expert recommendations for coordinating and
related colors.”
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