Google needs a mobile display win
as Facebook tackles real-time search
Google is losing ground to
Facebook in mobile display advertising – but has launched a comeback play with
Customer Match – at the same time that the social media giant is making a
bigger push into real-time search with the newly launched Search FYI.
With search advertising’s
importance on mobile shrinking and competition growing, Google needs to up its
game in mobile display advertising – where it is currently struggling – if it
is to compete effectively against Facebook. During a conference call with analysts
yesterday to discuss Google’s third quarter financial results, executives
underscored the success of efforts to enhance mobile search.
"Year on year and quarter on
quarter growth reflects substantial strength in mobile search due to ongoing
improvement in ad formats and deliveries to better address how consumers use
their mobile devices,” said Ruth Porat, chief financial officer at Alphabet
Inc. and Google Inc., during the call.
"YouTube revenue continues to
grow at a significant rate, with growth driven primarily by video advertising
across TrueView and Google Preferred,” she said.
“Network revenue was $3.7 billion,
up 4 percent year over year and up 2 percent sequentially, continuing to
reflecting the significant growth by programmatic offset the traditional
businesses."
No comments:
Post a Comment