MLB brings fans together with baseball-devoted social media
app
Major League Baseball continues its efforts to provide fans
with fully immersive digital experiences through a new mobile application named
MLB Fans that acts as a social haven where users can connect with related
content.
The new app is operated similar to a social network site
such as Facebook or Twitter, but with a focus solely on the MLB. Users are able
to share their own content, connect with other fans and follow baseball all
year long, an effort developed by the brand to keep up engagement in the off
season.
"MLB Fans is available on all platforms, including
web," Nick Loui, chief marketing officer at Vixlet, the developer behind
the MLB Fans app. "Mobile was a major focus given the rise of smartphones,
the need to deliver a best in class fan experience, where fans in baseball
stadiums and viewing parties around the world can participate, and the success
of MLB in mobile."
No comments:
Post a Comment