Saturday, February 28, 2015

MOBILE MARKETING NEWS


Are Snapchat, Uber and Pinterest’s sky-high valuations too high?

Snapchat, Uber and Pinterest are being valued at eye-popping levels as the potential of mobile-first companies begins to be realized while still promising a lot more to come.

Snapchat is seeking up to a $19 billion value in financing, Uber is being valued at $40 billion and continues to expand its latest funding round, which is up to $2.8 billion, while Pinterest is seeking an $11 billion valuation in new funding. These numbers may seem surprising, given that these are relatively young companies that are still in growth mode, but the figures reflect the confidence that executives and investors have in the potential of mobile to unlock new opportunities. 

“Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ.

 “Yes, mobile utilization still has a ton of space to grow and there is still plenty of content to be moved over and innovation that we’ve yet to encounter,” he said. “While I see a disparity between companies wisely using funds and those wasting resources, as long as huge valuations are given to companies with no revenue and huge losses, more start-ups are likely to follow the user growth/0 revenue model.”


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