Unilever's Degree races into Apple
Watch marketing with fitness campaign
Unilever's Degree deodorant brand
is supporting its sponsorship of a new fitness application, Sweat This Not
That, with a 30-day challenge on the Apple Watch, suggesting that brands are
looking to wearables marketing to connect with consumers on an-going basis
through everyday activities such as working out.
The Apple Watch has landed, and
numerous applications from a variety of brands have come with it, designed
specifically for the smaller mobile screen. Degree is taking its approach a
step further by leveraging the benefits of the Apple Watch for an on-going
program.
"Degree is promoting the
Sweat This, Not That, 30-Day Fit Moves Challenge app on Twitter, @DegreeMen, to
drive awareness within our fanbase of active, sport and fitness-driven
consumers," said Matthew McCarthy, senior director of deodorants and men's
grooming, Unilever North America.
The app launched April 24, along
with the Apple Watch, and can be downloaded on either the watch or the iPhone.
Users are prompted with push-notifications to complete one challenge every day
for 30 days, and receive a badge that is shareable through social media to
celebrate completion of the challenge.
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