Whirlpool fires up caring-centered social campaign ahead of
Mother's Day
Home appliance brand Whirlpool is bringing corporate social
responsibility to the forefront via a new social media campaign celebrating the
ways that people care about each other by asking mobile users to upload acts of
care using the #ItsAllCare hashtag.
The campaign arrives just ahead of Mother’s Day and Father’s
Day, asking consumers to take a closer look at their family members and friends
to identify the unique acts of kindness they all perform. Leveraging social
media is an optimal strategy to connect with millennials who may be searching
for home appliances to purchase for their homes and are unfamiliar with
specific brands.
“#ItsAllCare is a
social program built on the insight that care is a reflection of personality,
and everyone approaches care in his or her own way,” said Jonathan Hall, senior
brand manager at Whirlpool Brand, Benton Harbor, MI.
“That is why Whirlpool brand is inviting people to shoot a
video or take a photo of the special, unexpected, creative or sometimes even
crazy ways people express care, using the hashtag #ItsAllCare or uploading at
whirlpool.com.”
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