Facebook gets Fox News’ vote for
key role in GOP debate
Facebook’s role as an indicator
of public sentiment and a generator of candidate questions in Fox News
Channel’s broadcast of the first Republican presidential primary debate this
summer will be a good use of the social networking site to create direct
interaction between candidates and voters, improving the quality of democracy.
The Aug. 6 debate, to be carried
by Fox’s mobile application and Web site along with traditional outlets, will
feature Facebook data that reflects how the issues of the day resonate with
users as well as images and video questions that will be used to form questions
for candidates. The move shows how salient social media has become in every
candidate's campaign strategy, especially to reach millennial voters who resist
traditional media channels.
“For the candidates involved,
there will be a different benefit for each,” said Sean Gera, strategic analyst
for marketing with Callfire, Santa Monica, CA. “Candidates that have established
themselves well on social media platforms, are comfortable with engaging a
versatile audience, and are able to get their message/response shared across
social media channels will benefit the most.
“Those who do not have an
adequate social media presence or are unaware of the nuances of social media
will struggle,” he said.
No comments:
Post a Comment