Dove, Kohl’s generate the most love on social media
Unilever personal care brand Dove and retailer Kohl’s landed
at the top of social media relationship platform Hootsuite’s monthly Love List
acknowledging the brands that saw the most love on social media in October.
The Love List ranks more than 450 top worldwide brands and
uses data from Hootsuite’s social monitoring, listening and advanced analytics
system to sort through hundreds of millions of social media posts. October’s
list also includes Friskies, Avon, The CW and TripAdvisor in its top ten.
“When determining success on social media, most brands get
caught up simply tallying the standard signifiers of engagement — likes,
retweets, etc.,” said Mark Pascarella, general manager of Hootsuite Analytics,
Cambridge, Mass. “But ‘like’ isn’t love, and true brand health is based on more
than success in one social metric or sheer popularity.
“We wanted to create a way for brands to measure and compare
the sentiment of their audience’s conversation about their brand, to better
facilitate engagement and help them to improve their content strategy.”
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