4 trends developing in content marketing in 2015
Trend #1: Post-viral world
According to TubeMogul, 53 percent of all videos have less
than 500 views. The sooner everyone realizes that not all videos will go viral,
the quicker we can all move on to thinking what value can be obtained from
making great content.
A recent report by the Content Marketing Institute mentioned
that only 48 percent of companies have a documented content strategy and only
21 percent succeed in tracking ROI.
Therefore, we expect brands to start to better measure the
value of content marketing and consider it a great tool to obtain audience
insights on their customers.
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