Trends developing in content marketing in 2015
Content marketing has shown tremendous growth in 2014, but
what are some of the trends to look out for in 2015? How can brands and
publishers take advantage of these trends?
According to the Content Marketing Institute, 93 percent of
business-to-business marketers are using content marketing and 42 percent
believe that their programs are effective.
Brands have continued to report good results from content
marketing.
For example, Mark Yolton, vice president of digital at Cisco
Systems, said, “Our video and webcast content in Q3 2014 generated about 1,200
net new names ... and $13 million in sales-qualified leads.”
As we look ahead into 2015, what are some of the trends we
should see developing?
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