5 mobile developments that
mattered in 2014
Beacons’ emergence as a powerful
engagement tool topped the list of most important mobile marketing developments
in 2014, a year marked by more consumers than ever embracing smartphones and
tablets for everyday activities.
Also prominent in the just-completed
year were increasingly personal marketing campaigns, adaptive-designed Web
mobile sites, a social media resurgence, video’s growing use and the general
public’s continuing mobile-mind shift.
"The year of mobile has
finally concluded its multi-year reign and transitioned into a truly
cross-device effort,” said Chris Hansen, president of Netmining. “We are seeing
mobile marketing beginning to live up to its full potential with everything
from cross-device remarketing campaigns to sequential creative – leveraging
audience data beyond the siloed walls of a given channel.”
Here’s a look at the most
important mobile-marketing events of 2014, and how they undergirded mobile’s
reshaping of the marketing and retail landscape, part of the quest to shape
messages that generate desire, shape perceptions, build trust and ultimately
lead to sales.
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