Wearables set to expand influence
of push notifications: Mindshare exec
NEW YORK – A Mindshare executive
at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise
in popularity of wearables creates an opportunity for marketers to send
targeted and informative push notifications that will form loyal users.
During the “Wearables and What
2015 Will Bring” session, the executive discussed recent efforts in the
wearable space and how they might be useful for marketers to consider. Targeted
push notifications that are delivered to consumers via their wearable devices
are more likely to hold users’ attention.
“The wearable device compliments
mobile devices,” said Jeff Malmad, managing director of Mindshare. “It’s also
capturing a lot of information.
“We’re moving from a controlled
world to an unleashed world,” he said. “We’ve moved from desktop to spending
more time on mobile devices, and mobile traffic has surpassed desktop Internet
traffic.
“Thanks to companies like Fitbit,
Jawbone, Polar, we are now getting primed for the release of Apple Watch, which
is why we call 2015 the year of the wearables. It will become much more
mainstream.”
Mindshare is a marketing company,
and its clients range from Ford to Lionsgate to Nike.
No comments:
Post a Comment