On the sleeve
The big mobile news at
this year’s International Consumer Electronics Store included wearables,
robotics and the connected world, but the array of gadgets, systems and ideas
for living better are a cue for forward-looking mobile experts to ramp up their
efforts to reach tech-savvy consumers on mobile (see story).
For example, Hyundai
demonstrated its Blue Link smartwatch application with voice recognition at
CES, making Hyundai the latest automaker to leverage a wearable for features
such as remote starting, locking and unlocking doors and remote car-finding.
The app allows the
activating of the voice function by pushing the microphone icon on an Android
watch to let the driver execute commands such as "Start my car,"
"Lock my car" or "Find my car."
Wearables are expected to
be integrated with the bulk of vehicles shipping in the next five years, either
directly or via a smartphone, according to research (see story).
According to Mr. Malmad
and Mindshare, connecting on wearables is not about deploying a banner, running
a pre roll or intrusion but instead should aim to achieve creating an additive
experience, insight that can be beneficial and utility. Reports support the
rise of wearables and 2015 will show more consumers purchasing these devices.
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