Friday, January 9, 2015

MOBILE MARKETING NEWS


Synching mobile payments and loyalty programs

Mobile payments adoption is going to jump significantly, based on momentum from the recent Apple Pay launch, increasing penetration of other NFC-enabled smartphones and retailer coalitions such as 

MCX – notable for the planned launch of CurrentC in 2015.

No matter how market share gets divvied up, consumers will use their phones and wearables to pay. 

That is because we are all in the habit of taking these devices wherever we go, they are just as secure and, ultimately, they are more convenient.


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