A Tech Savvy Fan Base Reacts to Mobile Marketing
Communication trends are shifting with the advent of new
technology, including mobile devices with enhanced interconnectivity. People
are increasingly communicating through smart phones, as there are nearly 6
billion mobile subscribers across the globe and over 7 trillion sent text
messages.
“This fundamental shift is occurring rapidly and is
basically becoming the foundation of marketing,” said Christine Kudelk,
Department Chair of Marketing. “And, it is a technology that plays so well into
the sports marketing arena.”
In accordance to the communication shift described by
Kudelk, mobile marketing has taken the charge in today’s new age of interactive
marketing by delivering highly convertible leads for clients looking to engage
consumers for real-time results. From short message services (SMS), a text
messaging service that can deliver instantaneous results, to push
notifications, a cheaper form of wireless advertising, mobile marketing uses
consumers’ mobile devices to create effective touch points for a responsive and
engaging communication strategy.
Today’s sport fans are perhaps the best recipients for this
new style of marketing. Chris Conway with the Sports Networker reports that the
demographic of the sports fan is young, educated and tech savvy, which gives
sports marketers a distinct avenue to target their top fans. Mobile marketing,
which you can learn by getting an online marketing degree at CSP, can help
reach this fervent fan base through real-time marketing efforts that create a
new fan experience.
“Today’s consumers demand to be heard and smart sport teams
have learned how fans can help boost and provide real energy to their own
marketing efforts,” said Craig Lien, Associate Dean of the College of Business
and Organizational Leadership at Concordia University, St. Paul.
Sport teams are benefiting from the instant results and
feedback provided by mobile marketing. Co-founder and president of Vibe Media,
a leading Chicago-based mobile marketing company, Jack Philbin, said of the
mobile explosion, “More brands are taking advantage of mobile to connect with
consumers because your mobile phone is your most personal device, and it gives
users information immediately.”
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