Mobile Marketing is Picking Up Steam in the Sports World
Fans no longer have to sit on the sidelines rooting for
their favorite team; they can get into the game with the latest fan engagement
trends in mobile marketing. Interconnectivity at the game is easier than ever,
as nearly everyone in the stands is now armed with a smartphone or tablet
syncing them up to all of the action.
Sports teams are engaging fans through mobile marketing for
customized interactions during the game and throughout the season. Collegiate
athletic departments are utilizing this marketing platform to build broader fan
support across their athletic teams for greater fandomania. And, with nearly
half of all people ages 18 to 35 following a sports team and 35 percent
actively commenting via social media, mobile marketing has become a sports
marketers dream.
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