Friday, August 8, 2014

MOBILE MARKETING NEWS


The Case for Mobile Marketing

There are distinct links to successful athletic departments and healthy admission numbers. According to a recent report by Jaren and Devin Pope that measures the correlation of athletic success and admissions, the number of applications increases between two and eight percent for the top 20 football schools and top 16 basketball schools each year. For schools outside of the power conferences, this data simply highlights the importance of generating and maintaining an active community of collegiate sports fans to encourage continued success on the field and in the classroom.

From collegiate athletic departments to professional sport leagues, fan engagement efforts and developing a centralized fan base can help perk up a team’s cheering section and revenue.


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