Build Customers And Profits Through Mobile Marketing (Part
2)
Even if someone subscribes to your messages, they may still
want to unsubscribe for whatever reasons, so make it easy for them to do so. In
every single message that you’re sending out via mobile marketing, make sure
you’re including an unsubscribe link so that people can opt out if they choose.
Not any web tracker will do when you’re trying to keep up
with the results of your entire campaign. You need to make sure that you’re
using a mobile-specific type of software here to keep up with your data. Try
different tracking platforms like Bango and Mobilytics to stay up to date with
everything.
Split-test your landing pages to see which one performs
better. This is a great tactic to use in your mobile marketing campaign because
it allows you to quickly put the better material out there. By creating two
unique landing pages and then using HubSpot tools, you can perform an A/B Split
Test and find out which page to go with.
Getting a webcam and setting up a Skype account to have a
face-to-face with your customers is a great way to handle mobile marketing if
this fits your business. Not every person out there wants to be that personable
in business, but if you have affiliates working for you or some seriously loyal
customers, this is a good move to stay in contact with them, in a personal way.
One of the key factors to successful mobile marketing
advertising and messaging is to keep your messages and ads short, to the point,
and urgent. The devices are possibly smaller, so you have less room to work
with in composing your ad. So make them short and clear so that you can get
your message across quickly and fully understood. Keep the messages you send
short and precise. Most people will not read a long message on their cell
phones or tablets.
Your messages should immediately mention the product or
offer you are advertising. Phrase your message so that it calls for an action:
you should encourage people to find out more about your offer. Do not send a
message that does not clearly state who you are and what kind of business you
have.
Make sure your mobile campaign contains your name or the
name of your brand. If you are just starting a new brand, you should quickly
explain what kind if products or services you sell. Don’t overdo.
Be aware that different people have different mobile pricing
plans, so one message from you could put them over their SMS limit; how
receptive do you think they’ll be to your messages when you cost them too much
money? Send out the fewest mobile messages per day that you can.
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