Cheerios rain down on Angry Birds'
piggies in limited-time integration
Angry Birds 2 players will be able
to rain Honey Nut Cheerios down on the game’s piggies for a limited time
beginning on Aug. 6 in a mobile in-game integration that leverages ad-serving
technology instead of being hard coded into the platform.
The much-anticipated follow-up to
the popular Angry Birds mobile game – which has more than 3 billion downloads
since 2009 and woke up the marketing world to significant influence of mobile
games - debuted on July 30. The integration with General Mills’ Honey Nut Cheerios
brand represents a technological advancement in mobile in-game advertising as
it is delivered through Rovio’s ad server for a limited time and it not hard
coded into the game.
“We know our consumers play games
on their mobile devices and we saw this as a fun opportunity for Buzz the Bee
to help people get past difficult levels in the game,” said Jared Pippin,
associate marketing manager for Cheerios.
No comments:
Post a Comment