Mobile marketers consider vertical
video and its challenges
Videos in a vertical aspect ratio
are becoming a common sight on mobile due to new social platforms in this
format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should
learn to adapt to the upright content within their omnichannel approach without
leaving the traditional approach behind.
While mobile video is becoming
more and more in-demand, marketers are looking leveraging the pull it has to
appeal to millennials and consumers. With various mobile applications adopting
the vertical style video, much user-based content is being seen more frequently
in this ratio, and brands should get involved, too, but be sure not to dispose
of the classic horizontal design.
"Like any new media format
vertical video opens up a number of creative opportunities," said Michael
Becker, CEO and founder at mCorids. "It both releases and opens up
creative constraints and let's consumers and shoppers experience a brand from a
new prospective, they will be able to look up to and down to a brand.
"Marketers will need to learn
to embrace an innovative and experimental mindset with this new format,"
he said.
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