United Airlines tests beacons to
navigate travelers at the airport
In a potentially significant jump
forward for the use of beacons by air travelers, United Airlines is beta
testing the technology at Newark Liberty Int’l Airport to make it easier for
customers to find their way around the complex.
While several airports have
installed beacons to provide helpful information to travelers, it is not clear
how widely accessed these services are as the technology requires a mobile
application to interact with smartphones. Since many flyers today often have an
airline’s app on their smartphones, bringing beacon-enabled interactions to
these apps could potentially reach more flyers.
“It makes 100 percent sense for
United Airlines to use this close relationship they have with customers that
use their app and their airlines to make that relationship even more useful,”
said Lara Mehanna, general manager of U.S. at vice president of sales and
business development at Sonata Local.
“If I know that United is not
only going to care for me getting on their flight but also navigating the
airport and contributing to a much more seamless and enjoyable travel
experience, I would be more inclined to select United every time I fly,” she
said.
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