Mondelez uncaps sequential
content delivery on mobile for seamless advertising
Mondelez International’s Honey
Maid brand is tapping a content sequencing platform to automate and optimize
its marketing efforts, as well as serialize branded material delivery to reach
consumers’ smartphones in the right order.
A slew of consumer packaged goods
marketers including Honey Maid and Kraft Heinz are teaming up with OneSpot to
expand their storytelling initiatives, particularly on Facebook. The brands
were able to use the Content Sequencing Platform to personalize material based
on users’ history, interests and whereabouts in their digital journey.
“OneSpot's platform supports display, social
and mobile environments,” said Adam Weinroth, chief marketing officer of OneSpot,
Austin, TX. “Our platform, we believe, is the first and only content marketing
solution to offer integrated, sequential content delivery across publisher
sites and the Facebook newsfeed.
“While we can't disclose
specific, technical implementation details for each of the brands we're working
with, partners are typically strongly attracted to our solution in part because
of this cross-channel capability.”
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