Mobile Marketer's Classic Guide
to Mobile Commerce
Mobile commerce set to blaze new
trails
Mobile commerce is the one mobile
channel on fire. As retailers are learning – to their chagrin or delight –
mobile can be their best friend, worst enemy or, as many view it, as the
frenemy.
But those reservations do not
matter. What is indisputable is that mobile is the future of retail. It is
shaping not only shopping done online, but also influencing store-based retail.
Savvy retailers are ahead of their customers, offering shopper-friendly mobile
Web sites, applications, SMS- and email-based loyalty programs, coupons, QR
codes and targeted, geo-fenced mobile advertisements and integration into Apple
and Google’s loyalty and commerce initiatives.
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