The Future Of Mobile Marketing
For many marketers, considering mobile marketing year after
year is the same story. The year starts off with lots of hype about it finally
being the "year of mobile marketing" … and after a month or two, the
excitement dies down and reality hits. Most teams realize that they lack the
experience or knowledge on what type of messages people will actually engage
with and bow to the fear that only a fraction of the people they care about
will respond to advertising or marketing in a mobile environment. Predictably,
their attention turns elsewhere and mobile marketing initiatives stall. Is this
year really going to be any different?
It's hard to predict, but I can say that this year does
represent a unique moment where all the different aspects of mobile marketing
that have long been preached by believers as signifying a cultural shift that
matters to marketers are coming together. There are five concepts in particular
that signify this evolution in my mind, and paying attention to their rise is
the strongest indicator that mobile marketing may be reaching a new stage of
reality
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