Mobile Software And Your Small Business Marketing Strategy
If you’ve been following our recent blog posts, you know
that we’ve been targeting mobile marketing and how it fits in with your overall
small business marketing strategy. This post drills down a bit further to show
some of the nuts and bolts – the software and platforms that you can utilize to
bring your mobile marketing strategy to life.
Not only can you outsource such tasks as app creation, there
also lots of online apps and software platforms available to help you easily
create a variety of promotions. Two of the most popular (especially with
Facebook, who insists that all app developers use their Facebook API):
1.Strutta – Provides a whole suite of apps that work
incredibly smoothly with Facebook’s Timeline. While Strutta is not a free
platform, packages start at $99 per month. The platform is fast, easy, and
remarkably reliable. Strutta does not deal specifically with mobile campaigns
but they do support mobile technology and have a ton of helpful information on
mobile integration in their Help section.
2.Wildfire – Already respected as an app company, Wildfire
has thrown itself into Facebook’s new Timeline format and mobile marketing
overall with gusto. Wildfire offers many helpful apps such as page builder,
promotion manager, messenger, analytics, and monitoring abilities.
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