Best mobile commerce design tips
Whether you are a marketer or brand, designing a first class
mobile experience is top of mind for everyone at this point in time. While many
are moving forward with their strategies, consumer expectations for mobile
commerce services are also on the rise.
To this effect, mobile commerce services that do not meet
consumer expectations, can even hurt a brand or drive traffic to competitors. A
recent study by Econsultancy, highlighted that 79 percent of consumers
interviewed, admitted turning to a competitor after a poor mobile experience.
With this in mind, here are AIRTAG’s tips for designing a
mobile commerce app that streamlines the overall customer journey. These tips
have been compiled based on our mobile wallet experience with more than 35+
retailers and brands and shared on Mobile Commerce Daily.
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