The growth of m-commerce
The growth of m-commerce is impossible to ignore, and is
easy to see given that the amount of time spent on retail shopping on various
platforms is rapidly changing. Even just one year ago, desktop retail shopping
accounted for 49% of all digital retail shopping time. This year, however,
without taking into account holiday shopping beyond September, the number has
declined to just 41%. Smartphones and tablets now account for 59% of such time,
combined. This season’s holiday numbers, once known, will likely show that this
trend has skewed further in the direction of mobile.
More and more, people are turning to their mobile devices
for shopping.
Just for reference, mobile commerce is worth $41 billion
annually, and is headed for $100 billion by 2017, if current trends hold. It’s
not a small niche, and it’s not limited to special products, by any means. Consumers
are buying anything and everything through their mobile devices, and a third
are shopping via mobile exclusively! The size of this market and the variety of
products purchased indicate that almost every retailer can enjoy increased
sales by offering mobile shopping.
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